The Effect of TikTok
The Effect of TikTok Since 2017, TikTok has completely taken over the youth of India. The youth is all gaga over the highly-addictive application. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. It was formerly called musical.ly , but it was later taken over by a Chinese company ByteDance and its users were moved to Tik Tok. The influence and impact of TikTok has reached beyond our imagination. It has now amassed 500 million active users, up until Feb, 2019. A lot of celebrities have started endorsing Tiktok, and they also make use of other social media apps like Instagram & Facebook to promote Tiktok. It gained prominence owing to the alluring and competitive challenges that it made. The users, with the help of these challenges, gain more attention which result in more follower. This over-the-night and easy fame has become the underlining reason, as to why myriad of people are turning their head